Georgette Olaiya on the brand-creator dynamic

Georgette Olaiya (Talent Manager and Advocate), discusses the brand and creator dynamic in this fascinating conversation, answering questions such as: 

• Has the power dynamic between brands and creators shifted?
• Why can creators turn products into culture in ways traditional brands cannot?
• What problems are brands facing that creators can solve?
• When brands show up in the comments, are they building their own community?